Lead generation for real estate isn't your traffic problem. It's your conversion problem.
BoldLeads, Zillow Premier Agent, Realtor.com Leads, Google LSAs — every brokerage already spends $1K-$50K/mo on lead generation. The leak isn't at the top of the funnel; it's at the bottom: the median agent takes 917 minutes to respond to a new lead per Inman. Ovox is the conversion layer — every paid-traffic visitor gets an instant qualifying conversation and a booked showing. $197/mo flat. Live in 10 minutes.
Watch Ovox close customers on your site.
Drop your details. Your AI sales agent is ready in 30 seconds.
Paste your brokerage URL above. In 30 seconds, talk to the agent that would have converted last month's ad clicks.
Where the real-estate lead-gen budget actually leaks
Three numbers that explain why "more leads" isn't the answer.
Spending more on Zillow, Realtor.com, or Google LSAs increases the leads at the top of the funnel — but the conversion rate from "captured lead" to "booked showing to closed transaction" stays roughly flat. The leak is between the lead arriving and the agent following up.
You paid $35 per Zillow lead. You called it back tomorrow morning.
Zillow Premier Agent leads typically cost $20-$60 each in competitive markets. Per Inman's industry data, the median brokerage responds to a new web lead in 917 minutes — over 15 hours. By then the buyer has already been called by two competing Premier Agents who responded faster. The CPL didn't go to waste — the conversion did.
Your $20 Google LSA click went to voicemail.
A buyer searched "real estate agent near me" at 7:48 PM, clicked your Google Local Services Ad ($15-$30 per click), arrived on your site, called your number. Front desk closed at 5. The call went to voicemail. The buyer scrolled to the next LSA and clicked again. You paid for the click and lost the conversion in the same minute.
Your $1,500/mo lead-gen agency drives 200 form fills. Only 22 ever heard back.
The agency hits its lead-volume target. The brokerage hits its lead-cost target. Neither of them is responsible for the conversion rate from "form fill" to "showing booked." RoofAI's 2024 secret-shopper audit of the top 74 US brokerages found 41% never responded to a real lead-form inquiry within 3 days — and only 9% responded within the 5-minute window MIT/InsideSales identifies as the conversion cliff.
The published real-estate conversion-leak research
Four numbers that put the brokerage CPL math in perspective.
is the median real-estate agent response time to a new web lead — over 15 hours.
Inman Real Estate Technology Survey (cited via RoofAI 2024 brokerage audit, Hyperleap 2026 real-estate lead-response analysis).
of audited top-74 US brokerages never responded to a real lead-form test inquiry within 3 days.
RoofAI 2024 secret-shopper brokerage audit — the conversion leak is structural, not anomalous.
higher odds of qualifying a lead when responded to in 5 minutes vs 30 minutes.
InsideSales / MIT Lead Response Management Study (Oldroyd) — every minute past 5 compounds the conversion-rate decay.
coverage on every paid-traffic visitor — evenings, weekends, and out-of-state buyers included.
Verify the conversion flow on your brokerage site in the demo at the top of this page.
Sources: Inman Real Estate Technology Survey (via RoofAI 2024 brokerage audit and Hyperleap 2026 real-estate lead-response analysis) · InsideSales / MIT Lead Response Management Study (Oldroyd) · HBR (Oldroyd, McElheran, Elkington 2011) "The Short Life of Online Sales Leads".
Real-estate conversion-layer ROI
What immediate intake would have done to your existing lead-gen ROI.
Plug in your real numbers — paid-traffic visitors per month, current visitor-to-showing conversion, average commission per closed transaction.
Tell us your numbers
Honest defaults below — tweak to match your business.
Your Google Analytics or Search Console number, monthly.
Industry average for service businesses is 3–5%.
US median home price ~$420K → ~$12,600 buyer-side at 3% commission. Adjust for your market.
You're losing roughly
$129,600
every month, to leads that arrive while no one's there to catch them.
With Ovox you recover
$50,400/mo
That's $604,800 a year — for $197/mo.
Ovox pays for itself 255× over — every single month.
Conservative assumptions. Honest math.
Real customers, every month.
Where Ovox fits in your real-estate lead-gen stack
Lead-gen tools generate the click. Ovox converts it.
Most brokerages don't need a third lead source. They need to convert the leads the existing sources already deliver. The two layers are complementary, not competitive.
Lead-gen
Generates clicks from buyers searching for property or "agent near me."
Ovox
Converts those clicks into qualifying conversations on your site.
Lead-gen
Hands off the captured lead to your CRM (Follow Up Boss, kvCORE, Lofty/Chime).
Ovox
Pushes a fully-structured booked-showing record into the same CRM, instead of a "form fill" record.
Lead-gen
Success metric: cost per lead (CPL).
Ovox
Success metric: cost per booked showing (CPBS) — the actual ROI metric.
Lead-gen
Performance ceiling: limited by how fast your agents respond.
Ovox
Removes the response-time ceiling. The agent starts intake immediately, 24/7.
Lead-gen
Per-lead cost ranges $20-$60 (Zillow), $15-$30 (LSAs), $35-$50 (lead-gen agencies).
Ovox
$197/mo flat regardless of conversion volume — the marginal cost of one more converted lead is $0.
Lead-gen
Cuts spend when conversion drops, because CPL stays flat but ROI worsens.
Ovox
Fixes conversion so the CPL you're already paying actually produces showings.
Built for busy owners
From your website to booked customers — in the time it takes to drink your coffee.
No agency. No onboarding calls. No 6-week implementation. You. Your laptop. 10 minutes.
Show Ovox your business
Paste your website. Ovox studies your services, pricing, hours, FAQs and tone of voice — like a sales rep who shadowed you for a week.
Done in under 30 seconds.
Make Ovox yours
Tell Ovox what to capture from every customer — budget, urgency, insurance, project type, whatever you want. Connect your calendar so it books straight into your schedule.
Done in under 3 minutes.
Go live on your site
Flip the switch. Ovox goes live as a chat & voice agent on your website, ready to greet, qualify, and book every visitor — 24/7.
Live in under 10 minutes.
Already running a business management tool (Dentrix, ServiceTitan, Clio, Booksy, Jobber)? Ovox sits on top. Zero migration. Zero switching cost. Just clean leads dropped into your existing workflow.
Built for the real-estate conversion layer
Six capabilities that convert your existing lead spend.
Each is something your lead-gen agency doesn't do (because their job is to deliver the lead, not convert it) and your existing CRM doesn't do (because the CRM's job is to manage the lead, not run the conversation).
Instant response on every paid-traffic visitor
Immediate intake, every conversation, 24/7. The 917-minute industry median becomes a competitive moat the moment your brokerage drops below 5 minutes.
Buyer-criteria intake in conversation
Bedrooms, baths, neighborhood, max budget, timeline, financing status — captured as structured fields, not a free-text "tell us what you're looking for" box.
In-session showing booking
Native Google Calendar and Calendly integration. The paid-traffic visitor leaves with a confirmed showing slot, not a "thanks, an agent will reach out" promise.
Source-aware routing (Zillow, LSAs, organic, paid social)
The agent reads the visitor's landing URL and campaign tagging — so a Zillow Premier visitor gets a different conversation than a Facebook ad visitor. Same product, source-aware playbook.
CRM integration that feeds clean records
Pushes a fully-structured prospect record (criteria + financing + timeline + booked showing) to Follow Up Boss, kvCORE, Lofty/Chime, Sierra, Real Geeks, BoomTown, CINC — via webhook.
Voice channel for buyers who want to talk
The Google LSA caller who would have gotten voicemail now gets a real conversation in the browser with the same agent that runs the chat. Same intake, same booking flow.
What you actually get
$3,000 worth of customer-acquisition tools.Bundled into one $197/mo product.
Every line below is real, ships in V1, and benchmarked against a real competitor price.
24/7 AI Chat Agent
Captures every visitor as a lead, in your voice.
$400/movs Tidio / Drift
✓ Included24/7 AI Voice Agent
Visitors click-to-talk. AI qualifies and books them by voice.
$1,500/movs My AI Front Desk
✓ IncludedAuto-trained on your website
No setup, no scripting. Live in 30 seconds.
$500one-time, vs $2K of dev work
✓ IncludedVertical-tuned sales playbook
14 verticals. AI runs your sales process, not a script.
$300/movs custom prompt eng.
✓ IncludedConfigurable intake fields
You pick what info to capture. Budget. Urgency. Insurance. Anything.
$200/movs Typeform + Zapier
✓ IncludedAction-only lead emails
Single-screen lead card — name, phone, what they want, one tap.
$200/movs Drift / HubSpot
✓ IncludedCalendar auto-booking
AI books straight into your calendar with conflict checking.
$200/movs calendar tool + dev setup
✓ IncludedCustomer confirmation emails
Every booked customer gets proof in their inbox. Fewer no-shows.
$100/movs no-show automations
✓ IncludedDaily digest + CSV export
Drop captured leads into Dentrix, Clio, Follow Up Boss, anything.
$100/movs Zapier + 3 tools
✓ Included
Total standalone value
$3,000/mo
Your price
$197/mo
Cancel anytime. No contracts.
$2,803 of value, every single month, in your pocket. Or roughly $33,000/year you don't pay anyone.
Pricing
Everything Ovox does.
$197 a month.
One price. Everything included. No tiers, no annual contracts, no surprise upsells.
Total package value
$3,000/mo
Your price
Cancel anytime · No contracts · 30-day money back
- A 24/7 AI sales agent that knows your business cold. Trained on your website in 30 seconds. Speaks your services. Sounds like one of your team — chat or voice, the customer's choice.
- Captures the customer details that close the deal. You decide what every conversation must extract — budget, urgency, insurance, project type, anything. Ovox brings back exactly that. No more, no less.
- Books straight into your calendar. Conflict-checked. Customers leave with an appointment. You wake up to a full week.
- One-screen lead emails. Not transcripts. Name, what they want, when they want it, one tap to call. The action card every sales rep wishes their CRM sent.
- Sits on top of the tools you already run. Dentrix, ServiceTitan, Clio, Booksy, Jobber. Ovox feeds them — never replaces them. Zero migration. Zero switching cost.
- Live on your site in 10 minutes — or we set it up for you. No 6-week rollout. No agency. No “come back next quarter.”
30-day money back — no questions asked.
Don't love it? Reply to any email and we refund you in full. We don't even ask why.
$197/mo · 30-day refund · Cancel anytime
We took every reason to say no off the table.
You don't have to trust us. We trust you.
30 days
Money back. No questions asked.
Try Ovox for a full month. If it doesn't pay for itself, email us and we refund you in full — no forms, no hoops, no hard feelings.
10 minutes
Live, or we do it for you.
If you can't get Ovox live on your site in 10 minutes, share your login — we hop on a Zoom and do it for you, free. That's a promise.
Anytime
Cancel from your dashboard. No contracts.
No annual lock-in. No buyout clauses. No “talk to a rep to cancel.” One button in your dashboard ends it — the way it should be.
The risk of trying Ovox is smaller than the risk of not trying it. That's the point.
Real-estate lead-gen FAQ
Questions brokerage owners ask before adding a conversion layer.
Does this replace my Zillow / Realtor.com / LSA spend?
No — it converts the leads those sources already deliver. Most brokerages we work with continue their existing lead-gen spend and add Ovox underneath as the conversion layer. The math is: same CPL, higher conversion rate to booked showings, lower cost per closed transaction. If the existing lead-gen source is underperforming, the right conversation is with that source — not with us.
Does it integrate with Follow Up Boss, kvCORE, Lofty/Chime, Sierra, Real Geeks, BoomTown?
Yes — every booked showing pushes to your CRM via webhook (which all of those support), with the qualifying fields (criteria, financing, timeline, source attribution) mapped to your custom fields. The agent doesn't replace your CRM; it feeds it cleaner data than a form does.
What about Zillow Premier Agent connections that come in by phone?
Voice channel handles those too. When a Zillow connection calls the brokerage's tracking number, the AI agent picks up if no human is available, runs the same buyer-criteria intake, and books the showing. The Zillow attribution flows to your CRM with the booked-showing record.
How is this different from my lead-gen agency?
Different layer. Lead-gen agencies (BoldLeads, Market Leader, Zurple, REW) are paid to deliver clicks and form fills — their service ends when the lead lands in your CRM. Ovox starts where their service ends: it runs the conversation that turns the captured lead into a booked showing. Most brokerages need both; the agency for top-of-funnel volume, Ovox for bottom-of-funnel conversion.
What if my brokerage is already great at speed-to-lead?
Then Ovox helps least at the response-time layer and most at the after-hours and concurrency layers. Even brokerages that respond to leads in 8 minutes during business hours have a 5 PM-to-8 AM coverage gap where most paid-traffic visitors arrive. Ovox closes that gap.
How does the cost compare to per-lead pricing?
$197/mo flat regardless of conversion volume. At 50 converted leads/month the implied per-lead conversion cost is $3.94; at 200 converted leads/month it's $0.99. The structural advantage is largest at the top of the volume range — which is where lead-gen agencies' per-lead pricing hurts most.
What's the install time for a brokerage with IDX, agent profiles, and team pages?
10 minutes for most brokerages. Paste your site URL, confirm buyer-intake fields + team routing, connect calendar, drop the embed script. Works on custom IDX sites (RealGeeks, Sierra, BoomTown, kvCORE, Lofty, Wise Agent) and standard CMS (WordPress, Webflow, Squarespace).
Still on the fence? Email us directly — we read every message.
Related vertical playbooks
Other industries running Ovox as their lead-gen layer.
Same on-page-to-booked motion, tuned to a different industry's intake patterns.
You already pay for the leads. Now convert them.
Add the conversion layer to your brokerage site today.
Live demo on your brokerage site in 30 seconds. Full agent live in 10 minutes. $197/mo flat, 30-day money back.
$197/mo · 30-day refund · Cancel anytime