A lead generation chatbot that turns anonymous traffic into named, contactable leads.
Most "lead generation" tools generate clicks. The lead is generated or lost on what happens between landing on your site and leaving it. Ovox runs the conversation that converts the click into a captured contact — and books the call before the visitor closes the tab. $197/mo flat. No per-lead meter.
Watch Ovox close customers on your site.
Drop your details. Your AI sales agent is ready in 30 seconds.
Paste your URL above to see the lead-gen chat run on your real site in 30 seconds.
Where lead generation actually breaks
Three places "lead generation" breaks that have nothing to do with traffic.
You can buy more clicks. You can rank for more keywords. You can publish more content. None of those generate leads — they generate visitors. The lead is generated or lost on the conversion layer that turns the visitor into a captured contact.
You ranked the page. Then the page asks for 8 fields.
A blog post pulled in 4,200 visitors last month from organic search. The CTA at the bottom — "Get the report" — sits behind an 8-field form. Less than 2% of warm visitors fill it. The other 98% generated impressions but zero leads. The bottleneck isn't the traffic; it's the conversion mechanic the page hands the visitor.
You bought the clicks. Then the visitor hit voicemail.
A Google Ads campaign drove 800 high-intent visitors to your service page at $24 CPC. About 6% picked up the phone and called. Most of those got voicemail because they called outside the front desk's hours. Net: ~$19K of ad spend produced a stack of voicemails — none of which were captured contacts in the CRM by Monday morning.
You launched the content. Nobody asked for it.
The downloadable PDF, the gated webinar, the "request a demo" CTA — every gated asset on the site requires the visitor to ask. The majority of visitors with buying intent don't self-identify; they read, leave, and you never knew they were there. Without an active capture mechanism, half the lead-gen budget produces no captured leads at all.
Why active capture beats passive forms
The published research on conversational capture.
higher conversion when a visitor sends a high-intent message in chat vs visitors who don't engage.
From Drift / Salesloft 2024 Conversational AI Trends Report (30M+ B2B chat conversations analyzed).
meetings booked from playbooks that actively recognized intent vs generic chat playbooks.
Same Drift 2024 report — actively engaged conversations produce double the captures.
higher qualification odds when a lead is contacted in 5 minutes vs 30 minutes.
InsideSales / MIT Lead Response Management Study (Oldroyd) — the foundational speed-to-lead research.
is the median landing page conversion rate across all industries.
Unbounce 2024 Conversion Benchmark Report — the ceiling form-only pages reliably hit, and that conversational chat compounds on top of.
Sources: Drift / Salesloft 2024 Conversational AI Trends Report · InsideSales / MIT Lead Response Management Study (Oldroyd) · Unbounce 2024 Conversion Benchmark Report · HBR (Oldroyd, McElheran, Elkington 2011).
Lead generation ROI math
What conversational capture would generate on your traffic.
Plug in your real visitor count and current conversion rate. The calculator shows the lift conversational capture would produce.
Tell us your numbers
Honest defaults below — tweak to match your business.
Your Google Analytics or Search Console number, monthly.
Industry average for service businesses is 3–5%.
What one new customer is worth to you, all-in.
You're losing roughly
$27,000
every month, to leads that arrive while no one's there to catch them.
With Ovox you recover
$10,500/mo
That's $126,000 a year — for $197/mo.
That's a 53× return on a $197 monthly subscription.
Conservative defaults, sourced from public industry research.
Your real numbers may run higher.
Lead generation vs lead qualification
Two different jobs that get conflated. They shouldn't.
Buyers searching "lead generation chatbot" want more captured leads. Buyers searching "lead qualification chatbot" want better-sorted leads. Ovox does both — but the right framing depends on which side of the funnel is leaking first.
Bot
Lead qualification: you have leads, you need them scored and routed.
Ovox
Lead generation: you have traffic, you need it converted into captured leads.
Bot
Qualification: BANT/MEDDIC questions on inbound MQLs.
Ovox
Generation: open conversation on anonymous visitors who haven't identified yet.
Bot
Qualification success metric: % of MQLs that become SQLs.
Ovox
Generation success metric: % of visitors that become captured leads.
Bot
Qualification fits in the SDR pre-call workflow.
Ovox
Generation fits in the website conversion-rate-optimization workflow.
Bot
Buy qualification first if you have demand you can't sort fast enough.
Ovox
Buy generation first if you have traffic you can't convert at meaningful rate.
How it works
From your website to booked customers in 10 minutes.
No agency, no onboarding calls, no 6-week rollout. You set it up yourself — or, if you'd rather, we set it up with you on a screen-share.
Point Ovox at your website
Paste your URL. Ovox reads your services, pricing, hours, FAQs and tone of voice — the way a new hire would, on their first morning.
Under 30 seconds.
Tell it what to capture
Pick the intake fields your business actually needs — budget, urgency, insurance, project type, anything. Connect your calendar so it books straight into your schedule.
Under 3 minutes.
Embed and go live
One line on your website. Ovox is live as a chat and voice agent, ready to greet, qualify, and book every visitor — around the clock.
Under 10 minutes.
Already running Dentrix, ServiceTitan, Clio, Booksy, or Jobber? Ovox sits on top. Zero migration, zero switching cost — clean leads land in your existing workflow.
What a lead generation chatbot actually does
Six capabilities that move the website conversion needle.
Each is a job the agent does on every conversation — not a feature you have to manually trigger.
Engages every visitor, not just the ones who click chat
The agent reads visitor behavior (time on page, scroll depth, pricing-page visits) and proactively opens conversation with high-intent visitors who otherwise would have left.
Conversational capture instead of form capture
One question at a time, branched on the answers. Captures the visitors who would have abandoned a static form — usually the majority of warm traffic.
In-session meeting booking
Captured leads leave with a calendar invite, not a "we'll reach out" promise. Native Google Calendar and Calendly integration on every booking.
Voice channel on the same widget
The visitor who wants to call (instead of type) gets a real conversation, in the browser, with the same agent personality, on the same intake script.
Lead scoring + intent signal capture
Every captured lead lands with structured intent fields (timeline, budget signal, decision-maker role) so your sales team can prioritize follow-up.
Native CRM sync
HubSpot, Salesforce, Pipedrive, Close, GoHighLevel via native integration or webhook. Captured leads land in the CRM with structured fields, not as free-text transcripts.
Inside the price
Everything Ovox does for your business.
One subscription covers the conversation, the capture, the booking, the integration, and the notification. No add-ons. No per-seat upcharges. No "premium tier".
A 24/7 chat agent that knows your business
Trained on your website in 30 seconds. Speaks your services, your pricing, your hours, your tone — not a generic bot.
In-browser voice calls, same agent
When a visitor wants to talk instead of type, they click to call — right inside the widget. The voice agent qualifies and books just like the chat does.
Configurable intake fields
You decide what every conversation captures — budget, urgency, insurance, project type, anything. Ovox returns exactly that. No transcripts to read.
Direct calendar booking
Confirmed appointments land in Google Calendar or Calendly with the right duration and conflict-checking. Customers leave with a real time slot, not a callback promise.
One-screen lead emails
Name, phone, what they want, when they want it — one tap to call. The action card every sales rep wishes their CRM sent.
Vertical-tuned sales playbooks
14 service-industry playbooks shipped out of the box — dental, legal, HVAC, real estate, med spa, and more. Configurable per practice.
Everything above is $197 a month. One flat price. See the full plan →
Pricing
One plan. $197 a month.
Everything included. No tiers, no annual contracts, no per-call meter.
One flat price for everything Ovox does on your website.
Cancel anytime · No contracts · 30-day money back
- A 24/7 AI sales agent that knows your business cold. Trained on your website in 30 seconds. Speaks your services. Sounds like one of your team — chat or voice, the customer's choice.
- Captures the customer details that close the deal. You decide what every conversation must extract — budget, urgency, insurance, project type, anything. Ovox brings back exactly that. No more, no less.
- Books straight into your calendar. Conflict-checked. Customers leave with an appointment. You wake up to a full week.
- One-screen lead emails. Not transcripts. Name, what they want, when they want it, one tap to call. The action card every sales rep wishes their CRM sent.
- Sits on top of the tools you already run. Dentrix, ServiceTitan, Clio, Booksy, Jobber. Ovox feeds them — never replaces them. Zero migration. Zero switching cost.
- Live on your site in 10 minutes — or we set it up for you. No 6-week rollout. No agency. No “come back next quarter.”
30-day money back — no questions asked.
Don't love it? Reply to any email and we refund you in full. We don't even ask why.
$197/mo · 30-day refund · Cancel anytime
We took every reason to say no off the table.
You don't have to trust us. We trust you.
30 days
Money back. No questions asked.
Try Ovox for a full month. If it doesn't pay for itself, email us and we refund you in full — no forms, no hoops, no hard feelings.
10 minutes
Live, or we do it for you.
If you can't get Ovox live on your site in 10 minutes, share your login — we hop on a Zoom and do it for you, free. That's a promise.
Anytime
Cancel from your dashboard. No contracts.
No annual lock-in. No buyout clauses. No “talk to a rep to cancel.” One button in your dashboard ends it — the way it should be.
The risk of trying Ovox is smaller than the risk of not trying it. That's the point.
Lead generation chatbot FAQ
Questions marketing leaders ask before buying conversational lead gen.
Is this lead generation or lead qualification?
Both, but if you only buy it for one job, the framing depends on where your funnel leaks first. If you have traffic but not enough captured leads, you're solving a generation problem (this page). If you have plenty of captured leads but most are not sales-qualified, you're solving a qualification problem (see /chat/lead-qualification-chatbot). The same product handles both — most teams turn on both jobs after the first month.
How does it compare to Drift, Intercom, or Qualified for lead generation?
Drift, Intercom, and Qualified are excellent enterprise conversational marketing platforms — built for teams with dedicated CMO + RevOps headcount, $50K+ ACV, and 6-week onboarding cycles. Ovox is built for SMB / mid-market teams that want the same conversational-capture lift without the implementation cost: $197/mo flat, 10-minute install, no enterprise procurement. For an enterprise org with a custom playbook library and a dedicated CRO team, Drift or Qualified is the right answer. For everyone below that, the math favors Ovox.
Does it work on a content marketing site (vs a product site)?
Yes — content sites are where conversational lead gen produces the highest lift. Blog visitors who read a relevant post get an in-context conversation offer that ties to the post topic; the capture rate beats a generic "subscribe to newsletter" form by a wide margin.
Can it integrate with the paid ads I'm running?
Yes. The agent reads the visitor's landing URL, the search keyword (where available), and the campaign tagging — so a visitor arriving from a "best chatbot for lead generation" search query gets a different opening message than one arriving from a brand search. Campaign-aware capture flows are part of the standard configuration.
What happens to captured leads who don't book a meeting?
They're captured anyway, with structured intent fields. The lead card lands in your CRM with the qualifying answers and a recommended follow-up action (sequence enrollment, callback, sales follow-up). Conversation transcript stays in the dashboard for context when your team follows up.
What's the typical lift on landing page conversion?
It varies by traffic source and offer. The honest answer is that we don't publish a single lift number because the range we see is wide depending on what the form was capturing vs what the conversation captures. The Drift 2024 research point we anchor to is that high-intent message senders convert at 5× the rate of form-only visitors — which is the structural reason conversational capture produces the lift, not a guaranteed multiplier.
How does $197/mo work at scale?
Flat. The price doesn't change at 100 captured leads or 10,000. The structural advantage over per-submission, per-conversation, or per-seat pricing is largest for sites with meaningful traffic — which is most lead-gen sites.
Still on the fence? Email us directly — we read every message.
Related chat playbooks
Other ways teams use Ovox on their website.
Same agent, different angle. Pick the playbook that maps to how your customers actually shop.
Generate, capture, book — in the same session.
Turn your existing traffic into captured leads today.
Live demo on your URL in 30 seconds. Full lead-gen chat live on your site in 10 minutes. $197/mo flat, 30-day money back.
$197/mo · 30-day refund · Cancel anytime