AI SDR · inbound, not outbound

The AI SDR for inbound: every website visitor gets qualified, every meeting gets booked.

11x, Artisan, and Clay built AI SDRs that send outbound email at scale. Ovox is the inbound AI SDR — it sits on your website, runs the qualifying conversation with every visitor, prices the work, and books the discovery call straight into your AE's calendar. $197/mo flat. No per-conversation meter. No 6-week onboarding.

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Watch Ovox close customers on your site.

Drop your details. Your AI sales agent is ready in 30 seconds.

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Paste your URL above. In 30 seconds you can run a real qualification conversation with the SDR trained on your business.

Why most inbound SDR teams can't cover their own pipeline

Three structural reasons human SDRs lose inbound — even when they're good.

These aren't management problems. They're the geometry of how inbound arrives at a B2B website at scale. AI inbound SDR fixes the geometry, not the SDR.

Inbound arrives in bursts. SDRs work in shifts.

Your highest-converting hour for demo requests is Tuesday 11 AM, when six leads arrive in fifteen minutes. Your SDR is on a call with a different lead. By the time she circles back at 11:42, four of the six have either booked time elsewhere or downgraded their intent from "high" to "research mode." The lost revenue is real and it's structural — SDRs cannot be in six conversations at once.

The 5-minute window is the whole game — and human SDRs miss it.

Harvard Business Review's 2,241-company audit found firms that contacted a lead within 5 minutes were 100× more likely to make contact and 21× more likely to qualify than those that waited 30 minutes. The median B2B inbound response time is still measured in hours, not minutes. Every minute past five is compounding decay of the deal you already bought the click for.

SDR loaded cost is high. Inbound capacity is finite.

A US-based SDR fully loaded (base + benefits + equity + tools + onboarding) runs $80K-$140K per year for the company. A senior SDR handles roughly 15-30 high-quality inbound conversations per day before quality collapses. The math says: if your inbound volume exceeds one SDR's ceiling, your next hire is six months out and your conversion rate is bleeding right now.

The published inbound speed-to-lead research

Three numbers every RevOps lead should know.

100×

higher odds of making contact with a lead when responded to in 5 minutes vs 30 minutes.

From the InsideSales / MIT Lead Response Management Study (Oldroyd) — analyzed across 1.25M leads.

21×

higher odds of qualifying the lead at 5 minutes vs 30 minutes.

Same MIT/InsideSales LRM study — the foundational benchmark every RevOps deck cites.

23%

of audited US companies never responded at all to a web-generated test lead within 30 days.

Harvard Business Review (Oldroyd, McElheran, Elkington 2011) "The Short Life of Online Sales Leads" — 2,241 companies audited.

24/7

coverage on every inbound visitor — not just the hours your SDR team is at a keyboard.

Verify the qualification flow on your real URL in the demo at the top of every page.

Sources: HBR (Oldroyd, McElheran, Elkington 2011) "The Short Life of Online Sales Leads" · InsideSales / MIT Lead Response Management Study (Oldroyd) · Drift / Salesloft 2024 Conversational AI Trends Report.

Inbound AI SDR ROI math

What an inbound AI SDR would have booked from your traffic last month.

Plug in your real visitor count, your visit-to-meeting conversion rate, and your average deal value. The calculator shows what you would have closed on the inbound conversations your team missed.

Tell us your numbers

Honest defaults below — tweak to match your business.

5,000

Your Google Analytics or Search Console number, monthly.

2%

Industry average for service businesses is 3–5%.

$8,000

What one new customer is worth to you, all-in.

You're losing roughly

$144,000

every month, to leads that arrive while no one's there to catch them.

With Ovox you recover

$56,000/mo

That's $672,000 a year — for $197/mo.

Ovox pays for itself 284× over — every single month.

Plug the leak with Ovox →

Conservative assumptions. Honest math.
Real customers, every month.

Inbound AI SDR vs outbound AI SDR

Two adjacent categories that get confused. They shouldn't.

The "AI SDR" search results page mixes outbound prospecting tools and inbound conversion tools. They solve different problems and most B2B teams need both — but the buying decision is different.

What Ovox does instead

Bot

Outbound: scrapes a target list, drafts cold emails, sends sequences.

Ovox

Inbound: lives on your site, qualifies the traffic you already paid to acquire.

Bot

Outbound: success metric is reply rate to cold outreach.

Ovox

Inbound: success metric is qualified meetings booked from existing demand.

Bot

Outbound: integrates with Apollo/Clay/ZoomInfo data sources.

Ovox

Inbound: integrates with your CRM, calendar, and the data the visitor types in chat.

Bot

Outbound: 6-week setup, persona research, sequence A/B, deliverability work.

Ovox

Inbound: paste URL, configure qualification fields, embed snippet. Live in 10 minutes.

Bot

Outbound: $1,000-$15,000/mo depending on seat count and contact volume.

Ovox

Inbound: $197/mo flat. Unlimited conversations. No per-lead or per-seat pricing.

Bot

Outbound replaces a human SDR doing prospecting.

Ovox

Inbound replaces the SDR shift that should have been answering at 9:47 PM.

Built for busy owners

From your website to booked customers — in the time it takes to drink your coffee.

No agency. No onboarding calls. No 6-week implementation. You. Your laptop. 10 minutes.

01

Show Ovox your business

Paste your website. Ovox studies your services, pricing, hours, FAQs and tone of voice — like a sales rep who shadowed you for a week.

Done in under 30 seconds.

02

Make Ovox yours

Tell Ovox what to capture from every customer — budget, urgency, insurance, project type, whatever you want. Connect your calendar so it books straight into your schedule.

Done in under 3 minutes.

03

Go live on your site

Flip the switch. Ovox goes live as a chat & voice agent on your website, ready to greet, qualify, and book every visitor — 24/7.

Live in under 10 minutes.

Already running a business management tool (Dentrix, ServiceTitan, Clio, Booksy, Jobber)? Ovox sits on top. Zero migration. Zero switching cost. Just clean leads dropped into your existing workflow.

What an inbound AI SDR actually does

Six jobs the inbound SDR does — each in seconds.

These are the steps a trained SDR runs on every inbound conversation. The agent runs the same playbook, on every conversation, in parallel, 24/7.

Qualifies on your real criteria

Run BANT, MEDDIC, ICP fit, or your own qualification framework. The agent asks the questions in conversation — not a static form — and structures the answers for your CRM.

Books discovery calls into your AE's calendar

Native Google Calendar and Calendly integration. The agent reads your AE's real availability, offers slots that match the lead's intent, and confirms in-session before the tab closes.

Routes by territory, segment, or industry

Configure routing rules. Enterprise > 500 employees lands with the named AE. SMB lands with the pool. Vertical-specific leads route to the rep who owns the vertical.

Handles every visitor in parallel

The agent doesn't queue. 50 inbounds in fifteen minutes get 50 simultaneous qualification conversations, each treated like the only one.

Captures structured data, not just notes

Company, employee count, role title, current tooling, timeline, budget signal, intent score — all captured as structured fields you can sync to HubSpot, Salesforce, or your CRM via webhook.

Lead card to your inbox in seconds

After every conversation, a one-screen summary with the qualifying answers, intent assessment, booked time, and one-tap callback link. No transcript hunting.

What you actually get

$3,000 worth of customer-acquisition tools.Bundled into one $197/mo product.

Every line below is real, ships in V1, and benchmarked against a real competitor price.

  • 24/7 AI Chat Agent

    Captures every visitor as a lead, in your voice.

    $400/mo

    vs Tidio / Drift

    Included
  • 24/7 AI Voice Agent

    Visitors click-to-talk. AI qualifies and books them by voice.

    $1,500/mo

    vs My AI Front Desk

    Included
  • Auto-trained on your website

    No setup, no scripting. Live in 30 seconds.

    $500

    one-time, vs $2K of dev work

    Included
  • Vertical-tuned sales playbook

    14 verticals. AI runs your sales process, not a script.

    $300/mo

    vs custom prompt eng.

    Included
  • Configurable intake fields

    You pick what info to capture. Budget. Urgency. Insurance. Anything.

    $200/mo

    vs Typeform + Zapier

    Included
  • Action-only lead emails

    Single-screen lead card — name, phone, what they want, one tap.

    $200/mo

    vs Drift / HubSpot

    Included
  • Calendar auto-booking

    AI books straight into your calendar with conflict checking.

    $200/mo

    vs calendar tool + dev setup

    Included
  • Customer confirmation emails

    Every booked customer gets proof in their inbox. Fewer no-shows.

    $100/mo

    vs no-show automations

    Included
  • Daily digest + CSV export

    Drop captured leads into Dentrix, Clio, Follow Up Boss, anything.

    $100/mo

    vs Zapier + 3 tools

    Included

Total standalone value

$3,000/mo

Your price

$197/mo

Cancel anytime. No contracts.

$2,803 of value, every single month, in your pocket. Or roughly $33,000/year you don't pay anyone.

Pricing

Everything Ovox does.
$197 a month.

One price. Everything included. No tiers, no annual contracts, no surprise upsells.

Total package value

$3,000/mo

Your price

$197 /mo

Cancel anytime · No contracts · 30-day money back

  • A 24/7 AI sales agent that knows your business cold. Trained on your website in 30 seconds. Speaks your services. Sounds like one of your team — chat or voice, the customer's choice.
  • Captures the customer details that close the deal. You decide what every conversation must extract — budget, urgency, insurance, project type, anything. Ovox brings back exactly that. No more, no less.
  • Books straight into your calendar. Conflict-checked. Customers leave with an appointment. You wake up to a full week.
  • One-screen lead emails. Not transcripts. Name, what they want, when they want it, one tap to call. The action card every sales rep wishes their CRM sent.
  • Sits on top of the tools you already run. Dentrix, ServiceTitan, Clio, Booksy, Jobber. Ovox feeds them — never replaces them. Zero migration. Zero switching cost.
  • Live on your site in 10 minutes — or we set it up for you. No 6-week rollout. No agency. No “come back next quarter.”

30-day money back — no questions asked.

Don't love it? Reply to any email and we refund you in full. We don't even ask why.

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$197/mo · 30-day refund · Cancel anytime

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Triple-locked guarantee

We took every reason to say no off the table.

You don't have to trust us. We trust you.

30 days

Money back. No questions asked.

Try Ovox for a full month. If it doesn't pay for itself, email us and we refund you in full — no forms, no hoops, no hard feelings.

10 minutes

Live, or we do it for you.

If you can't get Ovox live on your site in 10 minutes, share your login — we hop on a Zoom and do it for you, free. That's a promise.

Anytime

Cancel from your dashboard. No contracts.

No annual lock-in. No buyout clauses. No “talk to a rep to cancel.” One button in your dashboard ends it — the way it should be.

The risk of trying Ovox is smaller than the risk of not trying it. That's the point.

Inbound AI SDR FAQ

Questions RevOps and sales leaders ask.

Is this an outbound AI SDR (like 11x or Artisan) or an inbound one?

Inbound, by design. Outbound AI SDRs (11x, Artisan, Clay, Piper) automate the prospecting and cold-email side of the SDR job. Ovox automates the inbound conversion side — converting visitors who already arrived on your site into qualified meetings. Most modern B2B teams run both: an outbound AI SDR to generate at-bats and an inbound AI SDR to close them. Different products, different pricing, complementary stack.

How does this compare to a human inbound SDR?

A senior human SDR runs roughly 15-30 high-quality conversations per day before quality collapses, costs $80-$140K loaded, and is not on duty at 9:47 PM. An AI SDR runs unlimited concurrent conversations, costs $197/mo flat, and is on duty every minute of every day. The right setup for most B2B teams is the AI SDR doing every conversation by default, with humans stepping in on the conversations that explicitly need a human (negotiation, enterprise discovery, complex multi-stakeholder calls).

Can it run my exact BANT / MEDDIC / GPCT qualification?

Yes. During the 10-minute install you configure the qualifying questions your team currently asks — and the agent runs them as conversation, not a form. The structured answers come back to your CRM mapped to your existing fields (BANT score, MEDDIC dimensions, GPCT scorecard, or custom).

Does it integrate with HubSpot, Salesforce, Outreach, etc.?

Yes — via webhook into any tool that accepts inbound webhooks (which is all of them). For HubSpot and Salesforce specifically, the standard install pushes a fully-populated lead record (contact + custom qualification fields + meeting booked) within seconds of conversation end. We can also push to Outreach / Salesloft sequences when a lead qualifies but doesn't book in-session.

What if the lead is enterprise and needs a human AE?

Configure the threshold. The agent qualifies on company size, ARR, or any signal you set — and on qualifying enterprise leads, it routes the booking to your named AE's calendar (instead of the SDR pool) and slacks them with context. Enterprise leads never get the SMB intake by accident.

How long does setup actually take?

Roughly 10 minutes if you do it yourself: paste URL → configure qualification fields → connect calendar → drop embed snippet. If you want us to install it, we hop on a screenshare and do it for you, free. Compare to a typical outbound AI SDR setup (6-week persona work + sequence A/B + deliverability tuning) or a human SDR ramp (3-6 months).

What if the AI doesn't know an answer?

It says so, in your voice, and offers to put the lead in front of a human who does. The "make up an answer" failure mode is the single most-engineered-against behavior in the system; the model is tuned to escalate before it speculates.

How is $197/mo even possible at the conversation volume implied?

Three structural reasons. (1) Flat infrastructure cost: the marginal cost of one more conversation is approximately zero. (2) Self-serve install eliminates the implementation services cost most enterprise AI SDR tools embed in price. (3) We build for the SMB-to-mid-market segment where the buyer evaluates on payback period, not seat count — flat $197 makes the payback math instant.

Still on the fence? Email us directly — we read every message.

Inbound deserves an SDR, not a "we'll get back to you" form.

Ship an inbound AI SDR on your site today.

Live demo on your URL in 30 seconds. Full SDR live in 10 minutes. $197/mo flat, 30-day money back.

$197/mo · 30-day refund · Cancel anytime

30-day money back — no questions asked Live on your site in 10 minutes